Investment Advice in Aberdeen

Unlocking financial success with evidence-based investing.

Your investments are one of the biggest levers on the life you want later. So we build disciplined portfolios around decades of empirical data, not gut feel, forecasts or the next big thing.

Our investment philosophy

Our investment philosophy

Solid empirical research. Long-term discipline.

As financial advisers in Aberdeen, we put evidence-based investing behind every decision we make: diversified portfolios, low costs and a long-term view, all shaped around your own financial goals and how much risk you can genuinely live with.

Four principles that keep your investment strategy resilient

01

Evidence over opinion

We lean on decades of academic research and hard data rather than opinion. Instead of chasing the next big thing or guessing where markets go next, we stick to what the evidence actually shows works.

3
Nobel Prizes in economics underpin our investment approach
02

Global diversification

The UK is only about 4% of global markets, so we look worldwide. Your portfolio spreads across more than 10,000 companies in over 40 countries. As Markowitz showed, diversification is about as close to a "free lunch" as investing gets.

4%
UK share of global stock market capitalisation
03

Low costs matter

The research is blunt: cost is the single biggest warning sign of a poor fund. After fees, most active managers simply do not beat the market. Our fund costs usually land between 0.2-0.4%; FCA data shows the average active fund charge is 0.89%.

82%
of funds underperform their benchmark over 15 years
04

Stay the course

Since 1926, markets have taken 7 big falls averaging 35%. Every single one was followed by a recovery, and on average that took just 1.5 years. The hard part is sitting tight, but patience gets paid.

100%
recovery rate from every major market decline in history

Watch our documentary

Evidence-Based Investing Explained

See why so many of the world's most successful investors rely on evidence-based strategies, and how the same thinking can work for you.

100+ Years of empirical data backing our approach
0.2-0.4% Typical fund charges; FCA data shows the average active fund charge is 0.89%
10,000+ Companies in a globally diversified portfolio
£1bn+ Assets under advice across the rockwealth group
rockwealth investment philosophy

Why evidence beats emotion

Most people trail the market for one reason: emotion. They buy when they feel confident and sell when they get scared. Our job is to take that emotion out of it and help you stay the course, whether you are aiming for early retirement or building wealth over the long haul.

We follow the same evidence-based principles the largest pension funds and endowments rely on. Pair that with straightforward fixed-fee pricing and you get something quiet and unglamorous, but it works.

Common investment questions

What will my money actually be invested in?

In globally diversified, low-cost portfolios built from evidence-based funds. In practice you end up owning thousands of companies across developed and emerging markets, tilted towards the things decades of research link to higher expected returns. Your portfolio is one piece of your long-term financial plan, never a product sold to you on its own.

Why don't you try to pick winning stocks?

Because the evidence says it fails far more often than it pays off. Once you count the costs, the large majority of stock pickers fall behind a simple broad-market approach. We would rather give Aberdeen investors dependable, diversified exposure at a sensible cost than gamble on forecasts. The SPIVA scorecards show just how rare steady outperformance really is.

How is investment risk kept under control?

Through real diversification and a deliberate mix of assets. We set your portfolio's risk to match both what you can afford to lose and the return you genuinely need, then rebalance regularly to keep it there. That discipline counts for most when we are building a retirement income strategy around your investments.

How are your investment fees structured?

We normally charge a clear fixed fee, agreed before we start, rather than a percentage that quietly grows as your wealth does; where a percentage would work out cheaper on a smaller portfolio, we will tell you that too. The funds themselves usually cost 0.2 to 0.4%, against an FCA-reported average active fund charge of 0.89%. Our full adviser fee structure lays it all out plainly.

Google Reviews

What our clients say

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Lynne Macfarlana month ago

The most successful factor in a relationship between financial adviser and client is trust. I trust Lloyd. I trust in his integrity. I trust in his professional knowledge and experience. I trust that the advice he gives me is what’s best for me. I know this because he has taken time to know me and know about my life and what I want to achieve. It is very important to me that he cares and he makes me feel that I matter. I’m not just a client. I’m a person.

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Neil Alexandera year ago

I can’t speak highly enough about Lloyd and his team at rockwealth Aberdeen. They have been such a great help to me navigating the choppy waters of pension consolidation, activation and continual review / subsequent changes. I received expert advice in a way that I could easily understand with a very keen attention to detail. I would thoroughly recommend.

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Jess Petrie8 months ago

Professional, reliable service as always from Lloyd. He goes that extra mile and has given so much support and expert guidance through every step. Nothing is too much trouble. He has achieved wonderful results for us over the years, with which we are more than happy. We have had experience with other financial advisers in the past but, without a doubt, rockwealth comes out top for professionalism, expertise, and friendly, caring support. You’ll not go wrong with Lloyd and his team behind you! Top marks for rockwealth.

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Anne Deans11 months ago

We’ve been working with Lloyd for several years now to help plan for our pension, and the experience has been excellent. He’s approachable, down-to-earth, and always makes us feel comfortable discussing our finances. While we have annual review meetings, I also know I can reach out anytime with a question, he always responds quickly and thoroughly. I’m not particularly mathematically minded, but Lloyd is patient and takes the time to explain everything clearly so I fully understand my options.

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Marion Ironside5 months ago

Financial planning can feel intimidating but Lloyd’s personable and warm approach immediately put us at ease. He is professional and takes the time to ensure you’re comfortable with every decision.

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Malcolm Edward5 months ago

More than happy with the service and support provided by Lloyd and his team. Responses are efficient, advice is knowledgeable and straightforward and he is always available directly to discuss and explain any issues.

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Linda Dalgarno7 months ago

Lloyd and his colleagues have provided us with a first class service and give us sound advice and the best of attention whenever needed. They are reliable and a pleasure to deal with.

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Shona McKay5 months ago

I have found Lloyd to be very knowledgeable, approachable and trustworthy. He is very good at explaining things and always responds very quickly to any queries I have had. I am very happy with the advice given and how my pension is being looked after.

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Raymond Garden5 months ago

We would just like to express our thanks to Lloyd and his team for their continued professional and friendly service. We are very happy to recommend rockwealth Aberdeen as financial advisers.

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Stewart Gibson3 months ago

I have dealt with rockwealth for some time now and have always had good service, advice and communication from them, particularly Lloyd. A good, experienced team of people.

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Elizabeth Lypka8 months ago

Lloyd has looked after our financial affairs, to our advantage, over a number of years. We have always found him to be approachable, professional and reliable. We would recommend rockwealth Aberdeen for anyone seeking financial advice.

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Visit us in Aberdeen

Our office is centrally located in Aberdeen. Meetings can be held at our office or online, depending on what works best for you.

rockwealth Aberdeen

Neo House, Riverside Drive, Aberdeen, Aberdeenshire, AB11 7LH

Aberdeen financial experts meeting with clients

Start with clarity, scale with confidence

rockwealth helps families across Aberdeenshire build financial security - with evidence-based investing, fair fixed fees, and advice that puts your life first.

First meeting at our cost
No obligation to proceed
Qualified professionals
Ready to take control of your financial future?
01224 021766
rockwealth Aberdeen
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Your Aberdeen advice team
rockwealth Aberdeen Chartered Financial Planners
rockwealth | Aberdeen, Aberdeenshire